‘Social Influencer’, he had stated at the top of his Instagram.
Or more correctly, ‘S O C I A L I N F L U E N C E R’
A [very] handsome early 30’s guy living in my town, with thousands upon thousands of followers and fans of his who fawn over his looks, with endless pic after pic of him pouting his perfect lips in perfectly put together outfits in front of abstract chic city backdrops of walls and alleyways. I’m not jealous. Much. A perfect beard and handsome perfect face, under the term ‘Social Influencer’, in this guy’s description. Perf.
I don’t have fans, nor do I like the idea of someone like me having ‘fans’. Or more critically the idea of a person being a ‘brand.’ It seems awfully self-involved and entitled to think of yourself as some kind of ‘brand,’ star, diva or celebrity when you’re not, especially in my case. I work in a warehouse. I lift and move shit all day, Monday to Friday. I am in short an unimportant, miniscule barnacle in an infinite ocean. Not even a barnacle. Plankton. I am not, nor will I ever be the centre of the universe. And I’m ok with this.
As time goes on, I find more and more that I am disconnected from things I’m not really into. I guess pop culture and the importance and influence of social media being one of them. Don’t worry, I still love aspects of it [Star Wars Star Trek Game Of Thrones anime etc etc], but lately I’ve started feeling fatigued and a malaise with so much that is new or fad-based in pop culture, not to mention trends in social media. Maybe it’s my age. Perhaps I’m suffering from what was termed as ‘Future Shock‘ in the late 1960’s, wherein it was predicted that technology and the influence on technology would ramp up faster and faster, and transform and change all our lives. It would become more and more imperative for us to keep up and follow the rapid changes in technology, and many of us would inevitably suffer from ‘Future Shock:’ being unable to keep up with the latest and becoming outmoded and obsolete. Sound familiar? If you haven’t read this book, please do, as much of what is spoken of and describes in the 1960’s has chillingly become reality.
For instance, the idea that people are a ‘brand‘ or refer to themselves as ‘Social Influencers‘. They’re both terms I find so repellent and repugnant, as they smack of self-indulgence, arrogance and entitlement. They now pigeon-hole people into the category of ‘Douchy priveleged Millenial’. But that’s the time we live in. Maybe I AM becoming an outmoded creature.
I know this sounds contradictory, as I have an Instagram account, a Twitter and this blog I write on. I post shirtless selfies and tag myself places. Believe me I’m just as much to blame. I guess I am ‘branding’ myself as a commodity after all for consumption.
I’d like to think that I am at least aware of this. How many others aren’t? How many are caught up in this world of ‘Social Influencers’ and followers and likes. A world where people spend thousands of dollars in order to go to a festival that was heavily marketed with non-sensical buzzwords and phrases , and packaged as a ‘transformative’ experience where goers will rub shoulders with models and social influencers. For instance. Only to find that they were dumped on a deserted island with no infrastructure or even running water.
A new Lord of the Flies. Pictures of great looking predominantly white Anglo-Saxon people enduring what so many countless millions do every day felt, unfortunately and admittedly, so satisfying. I couldn’t help like many others feel a sense of ‘serves them right’. I found this whole debacle so fitting for this new era we are living in, where people spend and spend to experience something exclusive and then show off their exclusivity via Instagram and Twitter et al, all in the hopes of what? Likes and followers? Displaying your sense of superiority? There is so much today that feels toxic to me, yet I know I am a willing participant in this ridiculous mousewheel of face filters and gym selfies. What is the logical end point to all of this?
I find myself becoming more and more politicised, whether that is a good or bad thing, I’m still unsure. But I do think on the concepts of fame, wealth, power and popularity, and how much of our receding and declining Western society is built and placed around these concepts more and more these days. The entirety of Los Angeles as an example appears specifically constructed around fame and the pursuit thereof. A nexus and cornucopia of ‘me’ culture. I know it sounds dramatic and almost sensationalist, but I really do feel that things aren’t getting better for us, that we are becoming more and more concerned with the self as opposed the welfare of our fellow human beings, and that as a society, we are headed down the path to as similar scenario to the world depicted in Brave New World: a world where the masses are forever distracted and diverted from the problems of their society and world around them by drugs, new fads and media.